com.motion » Yahoo http://veritascanada.com/testblog social media strategy and execution Tue, 29 Sep 2009 20:10:04 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 What’s Your Social Media Mojo? http://veritascanada.com/testblog/2009/08/whats-your-social-media-mojo/ http://veritascanada.com/testblog/2009/08/whats-your-social-media-mojo/#comments Fri, 14 Aug 2009 11:46:00 +0000 Lynn Eastep http://veritascanada.com/testblog/2009/08/whats-your-social-media-mojo/ To launch their new home page, Yahoo! has created a fun word of mouth promotion called “Know Your Mojo” that uses Yahoo uses an algorithm to analyze your tweeting behavior. Once you’ve received the result, you can tweet your result, update your FB status and also receive ideas for new content to add to your personalized Yahoo! homepage.

Ranging from “Name Dropper” to “Wallflower,” the app makes conclusions about your tweeting behavior. So, what about my (lynneastep) social mojo? According to the result, my social mojo is “BFF”: “Your volume of @replies makes you everybody’s best bud.” Accurate? Well, I am pretty friendly if I do say so myself.

Though the “secret algorithm” is facetious (it’s about as scientific as a Cosmo quiz), it’s a fun way to spark word of mouth about their new homepage.

]]> http://veritascanada.com/testblog/2009/08/whats-your-social-media-mojo/feed/ 0