Posts Tagged ‘Yahoo’

What’s Your Social Media Mojo?

August 14th, 2009 • Fun, Industry News, Tools & Resources
Tags: , , ,

To launch their new home page, Yahoo! has created a fun word of mouth promotion called “Know Your Mojo” that uses Yahoo uses an algorithm to analyze your tweeting behavior. Once you’ve received the result, you can tweet your result, update your FB status and also receive ideas for new content to add to your personalized Yahoo! homepage.

Ranging from “Name Dropper” to “Wallflower,” the app makes conclusions about your tweeting behavior. So, what about my (lynneastep) social mojo? According to the result, my social mojo is “BFF”: “Your volume of @replies makes you everybody’s best bud.” Accurate? Well, I am pretty friendly if I do say so myself.

Though the “secret algorithm” is facetious (it’s about as scientific as a Cosmo quiz), it’s a fun way to spark word of mouth about their new homepage.

What is com.motion?

com.municate + com.mit + com.pel = com.motion

com.motion [kuh-moh-shuhn] is a full-service, integrated social media and word of mouth (WOM) agency. We use social media channels and traditional marketing tools to drive bottom-line results. com.motion helps businesses and brands amplify their marketing messages through the effective use of online communications channels in the U.S. and Canada.

To learn more about how we can help your brand or organization, contact us.

Leadership Team

Lynn Eastep
Senior Vice-President, com.motion North America

With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.

I'm connected to the industry and trends, intuitive about people, a strategic thinker with intense curiosity, an eclectic user of information, and an engaging storyteller with strong interpersonal skills. I’m a team player who is passionate, curious, positive, and courageous. I have provided senior-level strategic counsel for clients such as Nestle, Bayer, AT&T and Visa.

eastep [at] causeacommotion.com


Ed Lee
Managing Director, com.motion Canada

I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.

lee [at] causeacommotion.com

I was interviewed with Bob Pearson on BNN about the importance of social media for business. Watch the video here:


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