com.motion » tribune http://veritascanada.com/testblog social media strategy and execution Tue, 29 Sep 2009 20:10:04 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Tribune down: Will social media win or lose from economic slowdown? http://veritascanada.com/testblog/2008/12/tribune-down-will-social-media-win-or-lose-from-economic-slowdown/ http://veritascanada.com/testblog/2008/12/tribune-down-will-social-media-win-or-lose-from-economic-slowdown/#comments Mon, 08 Dec 2008 19:28:00 +0000 Keith McArthur http://veritascanada.com/testblog/2008/12/tribune-down-will-social-media-win-or-lose-from-economic-slowdown/ Today’s bankruptcy filing by Tribune Corp., which owns the Los Angeles Times and the Chicago Tribune underscores that times are tough for businesses that depend on advertising – and by extension – most businesses in the marketing communications space.

But what will the slowdown mean for social media in 2009?

There are lots of opinions. And later this week there will be some hard data to add to the debate.

In our second annual social media poll, in partnership with Pollara, com.motion asked hundreds of Canadian business leaders where they expect to cut marketing spending in 2009. One of the key questions: Is an economic slowdown the right time to cut or boost social media spending.

Click here for the results of last year’s survey.

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