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Is was and has been on Facebook
November 20th, 2007 • Uncategorized
Tags: facebook, microblogging, Social Networks, status
Much excitement in the blogosphere today about news that Facebook is eliminating the requirement that users build their status updates around the word “is.”
Effective tonight, status entries such as Keith McArthur is blogging, Keith McArthur is tired and Keith McArthur is writing a press release can be replaced with gems like Keith McArthur blogs, Keith McArthur dreams of sleep and Keith McArthur shall save the world one press release at a time.
As Betsy Schiffman at Wired points out, some Facebookers chose to ignore the structure, leading to status entries such as Betsy is loves to dance.
Virtual champagne will no doubt flow tonight in Facebook groups like I die a little bit inside when I see grammatically incorrect status updates (411 members) and Facebook Petitition to Remove the World “IS” from the Status Updater (995 members).
Update: The is is still there. Betshy Schiffman reports that a note went out to developers last Monday saying it would disappear, but it (is) stubburnly refuses to die.
Facebook is dead; long live Facebook
October 11th, 2007 • Uncategorized
Tags: facebook, Social Networks
There’s much debate on the blogosphere today about whether Facebook is dead or dying.
The latest U.S. Comscore statistics suggest that Facebook’s unstoppable climb is, well, stopping. The numbers point to a 9.3 percent decline in unique visitors and 3.8 percent decline in page views compared with August.
But before we bury the social network that swallowed Canada, a bit of a reality check is needed.
First, September contains one day less than August, which means that even if traffic stayed steady, a three percentage point decline.
Second, Facebook traffic also declined in September of 2006, when compared with August. That’s because the ratings system has a bias towards home computers. When September comes, students log on more often from public terminals at school.
And third, these numbers only apply to U.S. users. Facebook points out that its Global page views rose to 57 million in September, up from 54 million in August. Year over year, it ended September with 44 million active monthly users, up from 9 million a year earlier.
But the numbers do serve as a reminder that it’s still too early to know if Facebook will achieve the level of market dominance in the United States that it has in Canada. Will the Facebook craze in Canada and England bring the United States along, or will U.S. consolidate around Myspace or opt for some new social networking site. And if so, will the dominant U.S. social networking site eventually drag the rest of us in?
With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.
I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.
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