Posts Tagged ‘San Diego State University’

Enough About Me. What Do You Think of Me? Study Suggests Social Media Is for Narcissists

August 26th, 2009 • 3 comments Identity, Studies & Research
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Gen Y really is “Gen Me,” as suggested by a San Diego State University study. The study, conducted by Jean Twenge, an associate professor of psychology at SDSU, and Youth Pulse LLC, goes on to conclude that Gen Ys are narcissistic: focused only on themselves and incapable of acknowledging or appreciating others’ points of view or circumstances. Nearly 60 percent of college students polled by SDSU agreed their age group uses social networking sites for narcissistic, self-promoting and attention-seeking reasons.

“College students have clearly noticed the more self-centered traits of their peers — it’s fascinating how honest they are about diagnosing their generation’s downsides,” Twenge said. “And students are right about the influence of social networking sites — research has shown that narcissistic people thrive on sites like Facebook, where self-centered people have more friends and post more attractive pictures of themselves.”
Ninety-two percent of students who took the poll said they use MySpace or Facebook regularly, and 84 percent said they go online several times each day.

Detractors criticize Y’s (individuals born between 1980 and 2000) as products of a misguided parenting movement designed to buffer children from the negative effects of competition and build self-esteem — an approach, they argue, that has filled them with false self-confidence. Some claim that self-esteem without achievement to back it up has produced an unmotivated and self-aggrandizing generation.

What do you think? Are Gen Ys really narcissistic?

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With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.

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