Posts Tagged ‘nancy vonk’
Marg Delahunty confronts bigtime ad execs on YouTube
November 28th, 2007 • Uncategorized
Tags: geoffrey roche, glen hunt, marg delahunty, nancy vonk, oxfam, youtube
When I covered the airline industry at the Globe and Mail, I got to write about some great characters, including Robert Milton, Clive Beddoe, Mark Hill, Michel Leblanc and Angus Kinnear. But that was nothing compared to the characters I encountered when I moved over to covering the advertising business.
One of the biggest personalities in Canadian advertising is Geoffrey Roche, chief creative officer at Lowe Roche in Toronto.
Check-out what happens in this video when Marg Delahunty confronts Geoffrey on behalf of OXFAM.
Oxfam has produced similar videos with other personalities including Glen Hunt (the man behind Molson’s famous “My Name is Joe and I am Canadian” spot and Nancy Vonk (one of the creative directors behind the team that created the Dove Evolution spot.
mcarthur (at) veritascanada.com

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With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.
I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.
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