Posts Tagged ‘internet communications’

Seven Words The Internet Should Live By

August 2nd, 2009 • Strategy, Tools & Resources
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At com.motion, we are developing a philosophy and framework that, we believe, the Internet and indeed all communications campaigns should evolve to encompass.

The seven words which best describe this are below, thanks to Internet pioneer and venture capitalist, Fred Wilson.

  • Global
  • Open
  • Social
  • Intelligent
  • Playful
  • Mobile
  • Instant

Why these words? Why do we believe these are important, vital tenets of the new wave of communications?

Global – because the Internet is borderless but also because campaigns must break through the clutter and speak to everyone on a personal basis.

Open – because clients which are transparent will reap the benefits of consumer trust.

Social – because the new campaign must be good enough to get people talking about it. But social because we are seeing a new era of communications where people can, and do, talk about the brands/organizations they use. More importantly, these organizations and brands can now talk back!

Intelligent – because we must not talk down to consumers any more.

Playful – because we want to have fun!

Mobile – because consumers are no longer confined to the cinema, to the TV or to their computers. Mobiles and smart phones are the fourth screen and increasingly the method of choice for users to access the Internet.

Instant – because who wants to wait? The Internet has made us impatient consumers of information and those clients who make their customers wait will be penalised for it.

What do you think? Are there any words you’d add – and why?

What is com.motion?

com.municate + com.mit + com.pel = com.motion

com.motion [kuh-moh-shuhn] is a full-service, integrated social media and word of mouth (WOM) agency. We use social media channels and traditional marketing tools to drive bottom-line results. com.motion helps businesses and brands amplify their marketing messages through the effective use of online communications channels in the U.S. and Canada.

To learn more about how we can help your brand or organization, contact us.

Leadership Team

Lynn Eastep
Senior Vice-President, com.motion North America

With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.

I'm connected to the industry and trends, intuitive about people, a strategic thinker with intense curiosity, an eclectic user of information, and an engaging storyteller with strong interpersonal skills. I’m a team player who is passionate, curious, positive, and courageous. I have provided senior-level strategic counsel for clients such as Nestle, Bayer, AT&T and Visa.

eastep [at] causeacommotion.com


Ed Lee
Managing Director, com.motion Canada

I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.

lee [at] causeacommotion.com

I was interviewed with Bob Pearson on BNN about the importance of social media for business. Watch the video here:


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