Posts Tagged ‘evolution’

Dove is back and so am I

October 1st, 2007 • Uncategorized
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Back in my last blogging gig at The Globe and Mail, I wrote about Dove’s “Evolution” more than any other spot. And with good reason. It is arguably the greatest ad every made in this country, winning the Grand Prix in both the film and Internet categories at the Cannes Lions International Advertising Festival.

Ogilvy & Mather’s Toronto office has just released the long-awaited follow-up to Evolution. It’s called “Onslaught.”

First let me say that while my last blog was about marketing with a heavy slant on advertising, this one is not. This blog is about social media tools like Facebook and YouTube and blogs themselves — and how marketers can use them to connect and engage their most fervent supporters.

But Evolution is as good a place as any to transition. Before Unilever spent a penny to buy advertising time, the ad was viewed more than four million times on YouTube. It was a huge viral success story, an early indication for many marketers that the social media had forever changed the marketing communications landscape.

This was the kind work that inspired me to leave my comfortable job as the Globe’s marketing reporter to take on a new challenge — to help brands and organizations figure out how to navigate and thrive in this new world.

What is com.motion?

com.municate + com.mit + com.pel = com.motion

com.motion [kuh-moh-shuhn] is a full-service, integrated social media and word of mouth (WOM) agency. We use social media channels and traditional marketing tools to drive bottom-line results. com.motion helps businesses and brands amplify their marketing messages through the effective use of online communications channels in the U.S. and Canada.

To learn more about how we can help your brand or organization, contact us.

Leadership Team

Lynn Eastep
Senior Vice-President, com.motion North America

With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.

I'm connected to the industry and trends, intuitive about people, a strategic thinker with intense curiosity, an eclectic user of information, and an engaging storyteller with strong interpersonal skills. I’m a team player who is passionate, curious, positive, and courageous. I have provided senior-level strategic counsel for clients such as Nestle, Bayer, AT&T and Visa.

eastep [at] causeacommotion.com


Ed Lee
Managing Director, com.motion Canada

I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.

lee [at] causeacommotion.com

I was interviewed with Bob Pearson on BNN about the importance of social media for business. Watch the video here:


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