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Social Media and the Economy
December 10th, 2008 • Uncategorized
Tags: com.motionpoll, economy, social media marketing
The 2nd Annual com.motion-Pollara Social Media Barometer is now live.
Detail and analysis coming soon, but here are the topline results:
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Despite the economic slowdown forcing marketers to modify their spending, 82 per cent of Canadian business leaders and senior marketers say they will spend as much or more on social media in 2009 than they did this year. That’s more than for any other marketing communications discipline, as seen in the table below.
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Canadian business leaders say it would be a mistake to cut back on social and digital spending in tough economic times, with 7 in 10 recommending increased investment.
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Facebook has established itself as Canada’s dominant social network. Among Canadians who use social media, 87 per cent say they have tried Facebook, compared with 33 per cent for MySpace and 13 per cent for Twitter.
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Two-thirds of Canadians (65 per cent) say social media is an important tool for developing, maintaining and nurturing friendships, up from 52 per cent a year ago.
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Two-thirds of Canadians (65 per cent) say social media tools are important for learning about products, services, organizations and brands, up from 59 per cent a year ago.
Tribune down: Will social media win or lose from economic slowdown?
December 8th, 2008 • Uncategorized
Tags: com.motionpoll, economy, social media marketing, tribune
Today’s bankruptcy filing by Tribune Corp., which owns the Los Angeles Times and the Chicago Tribune underscores that times are tough for businesses that depend on advertising – and by extension – most businesses in the marketing communications space.
But what will the slowdown mean for social media in 2009?
There are lots of opinions. And later this week there will be some hard data to add to the debate.
In our second annual social media poll, in partnership with Pollara, com.motion asked hundreds of Canadian business leaders where they expect to cut marketing spending in 2009. One of the key questions: Is an economic slowdown the right time to cut or boost social media spending.
With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.
I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.
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