Posts Tagged ‘comScore’

As Google Sites Surpasses 10 Billion Video Views, Do TV Networks Still Matter?

September 29th, 2009 • Industry News, Studies & Research
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YouTubeDo traditional TV networks still matter? Recent attempts by networks to find online video business models has revealed the tension between the networks’ willingness to experiment and their desire to control how their content is distributed.

In August, online video reached another all-time high with more than 25 billion videos viewed during the month, according comScore. With YouTube accounting for 99% of its video views, Google was able to rake in more than 10 billion video views in total for the month of August in the U.S. — an increase of more than a billion views in just one month. comScore also credits the internet giant with nearly 40% of the total market share for all online video views. Other notable findings from August 2009 include:

  • The average online video viewer watched 582 minutes of video, or 9.7 hours.
  • 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
  • 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
  • The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
  • The duration of the average online video was 3.7 minutes.

The comScore findings underscores the growth and importance of online video. A recent poll of nearly 300 media execs by JackMyers Media Business Report and Teletrax predicts that 40% of all video consumption will occur outside of the television set by 2012.

While user-generated video continues to be popular, there has been a dramatic increase in both the number of online video providers as well as the amount of professionally produced video available online. The frenetic wheeling and dealing for digital distribution of TV programs — just as the fall season is gearing up — reflects the television networks’ attempts to find Internet business models that can be profitable and still protect both their intellectual property and their brand identity.

What is com.motion?

com.municate + com.mit + com.pel = com.motion

com.motion [kuh-moh-shuhn] is a full-service, integrated social media and word of mouth (WOM) agency. We use social media channels and traditional marketing tools to drive bottom-line results. com.motion helps businesses and brands amplify their marketing messages through the effective use of online communications channels in the U.S. and Canada.

To learn more about how we can help your brand or organization, contact us.

Leadership Team

Lynn Eastep
Senior Vice-President, com.motion North America

With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.

I'm connected to the industry and trends, intuitive about people, a strategic thinker with intense curiosity, an eclectic user of information, and an engaging storyteller with strong interpersonal skills. I’m a team player who is passionate, curious, positive, and courageous. I have provided senior-level strategic counsel for clients such as Nestle, Bayer, AT&T and Visa.

eastep [at] causeacommotion.com


Ed Lee
Managing Director, com.motion Canada

I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.

lee [at] causeacommotion.com

I was interviewed with Bob Pearson on BNN about the importance of social media for business. Watch the video here:


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