Posts Tagged ‘Big 10’

SEC Fumble: Social Media Ban Revised

August 19th, 2009 • Industry News, Legal Issues
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The Southeastern Conference (SEC) has been tackled by the very social media channels it has been trying to ban.

The Southeastern Conference told The Charlotte Observer that the conference is revising its restrictive policy on social media. Why? Because of the negative reaction in the media and on social media. Previously, the SEC wanted a conference-wide ban on social media, such as Twitter, Facebook, and TwitPic.

“I know what’s being written,” said SEC conference spokesman Charles Bloom. “The thought process is to get it loosened up a bit.” Bloom expects a revision to be finished in a day or two.

Bloom also told the Observer that the main concern is video. That’s perfectly understandable — if not enforceable — considering the conference has a $3 billion, 15-year deal with CBS and ESPN. While video will still be off-limits, it looks like tweets, Facebook status updates, and even pictures will be acceptable, so long as they are for non-commercial use.

In contrast, the Big 10 also recently released a social media policy, but invites fans to take an active part of games. With this policy, the fans win.

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Lynn Eastep
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With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.

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I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.

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