Archive for Teenagers

FYI PPL: Understanding the Communication Styles of Teens

The other day, I received the following IM from my 14 year-old niece: “So, wats up? How ru? Gtg … mom is callin me. C ya l8r k? Byee.” (Translation? “So, what’s up? How are you? Got to go! Mom’s calling me. See you later, OK? Bye.”) To say that I’m concerned about my niece’s academic future — based on her communications skills — is an understatement. Recent research, however, has reassured me that while teens are heavily embedded in a tech-rich world and craft a significant amount of electronic text, they see a fundamental distinction between their electronic social communications and the more formal writing they do for school or for personal reasons.

According to a Pew Internet Project study , teenagers are utilitarian in their approach to technology and writing, using both computers and longhand depending on circumstances. Their use of computers for school and personal writing is often tied to the convenience of being able to edit easily. And while they do not think their use of computers or their text-based communications with friends influences their formal writing, many do admit that the informal styles that characterize their e-communications do occasionally bleed into their schoolwork.

  • 57% of teens say they revise and edit more when they write using a computer.
  • 63% of teens say using computers to write makes no difference in the quality of the writing they produce.
  • 73% of teens say their personal electronic communications (email, IM, text messaging) have no impact on the writing they do for school, and 77% said they have no impact on the writing they do for themselves.
  • 64% of teens admit that they incorporate, often accidentally, at least some informal writing styles used in personal electronic communication into their writing for school. (Some 25% have used emoticons in their school writing; 50% have used informal punctuation and grammar; 38% have used text shortcuts such as “LOL” meaning “laugh out loud.”)

All of this matters more than ever because teenagers and their parents uniformly believe that good writing is a bedrock for future success. Eight in ten parents believe that good writing skills are more important now than they were 20 years ago, and 86% of teens believe that good writing ability is an important component of guaranteeing success later in life.

So, next time I receive an IM from my niece, I can be assured that her informal writing style is not indicative of her future academic success. OMG, I <3 that.

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com.municate + com.mit + com.pel = com.motion

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Leadership Team

Lynn Eastep
Senior Vice-President, com.motion North America

With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.

I'm connected to the industry and trends, intuitive about people, a strategic thinker with intense curiosity, an eclectic user of information, and an engaging storyteller with strong interpersonal skills. I’m a team player who is passionate, curious, positive, and courageous. I have provided senior-level strategic counsel for clients such as Nestle, Bayer, AT&T and Visa.

eastep [at] causeacommotion.com


Ed Lee
Managing Director, com.motion Canada

I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.

lee [at] causeacommotion.com

I was interviewed with Bob Pearson on BNN about the importance of social media for business. Watch the video here: