Veritas Communications Promotes Lynn Eastep to Senior Vice President, com.motion North America

September 11th, 2009 • com.motion News
Tags: com.motion News, Lynn Eastep

As managing director at com.motion HQ here in Toronto, I am honoured to be the one who gets to announce the promotion of Lynn Eastep from General Manager to Senior Vice President for com.motion North America. Lynn is an absolute firecracker, as anyone who has had the fortune of meeting her will testify, and we are thrilled for her in her new position. Lynn will continue to add exponential value to all of our clients, particularly when it comes to integrating online and offline Word of Mouth. With more than 15 years of digital communications experience, Lynn has delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands.

Lynn is connected to the industry and trend and is a strategic thinker with intense curiosity. She is, without doubt, an eclectic user of information, and to call her an engaging storyteller would be doing her a disservice! She is a team player who is passionate, curious, positive, and courageous.

The full news release is below, but if you would like more information, on Lynn or on com.motion, please let me know.

You can find Lynn online on Twitter as @lynneastep or connect on LinkedIn or just peruse her excellent blog posts on our com.motion blog.

Toronto, September 11, 2009 — Beverley Hammond, president of Veritas Communications today announced the promotion of Lynn Eastep to the position of Senior Vice President of com.motion North America, the agency’s growing social media and online communications practice.

Eastep, whose most recent position was General Manager, will oversee the practice that offers a full spectrum of social media and digital strategies to clients. She will also be responsible for business development across North America.

Prior to joining com.motion, Eastep held the position of Senior Vice President and Partner for Fleishman-Hillard Digital, where she drove social media program development for such clients as Nestle, AT&T, and Novartis. Prior to that she worked for UK-based Imperial Chemical Industries (ICI) as Director, Internet Marketing for North America, and has been Webmaster for Progressive Insurance Corporation, the third largest insurance provider in the U.S.

She is the recipient of numerous industry awards including Silver Anvils from the Public Relations Society of America (PRSA), ADDY^® Awards from the American Advertising Federation (AAF) and a Vision Award of Merit from the International Association of Business Communicators (IABC) and the Shop.org Innovation award.

“In her time at com.motion, Lynn has made a real difference for our clients business and for ours. She is known as a builder in the social and digital space, having spent many years – long before its emergence into the mainstream – developing smart, results-focused digital campaigns for major brands,” said Hammond. “She is an expert at grassroots community building and transferring those communities into results for brands by bringing digital ideas to life in traditional mediums from PR to Word of Mouth (WOM) marketing.”

About com.motion NA

The North American organization, com.motion helps businesses and brands amplify their marketing messages through the effective use of online communications channels. Our in-depth, collaborative approach builds strategic, successful online programs that connect our clients with their stakeholders in the places where they convene. As a practice of Veritas Communications we are able to design strong, integrated programs for a growing list of clients including Canada Dry Motts, Diageo and SUBWAY. com.motion is Toronto-based with a satellite office in Cleveland. Veritas Communications Inc. a member of the MDC Partners network (TSX and Nasdaq: MDCA).

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For more information please contact:

Ed Lee

Managing Director, com.motion

lee@causeacommotion.com

http://bloggingmebloggingyou.wordpress.com

www.twitter.com/edlee

416 482-2154

The Use of Social Media in Business

August 13th, 2009 • Social Business, com.motion News
Tags: Uncategorized

I was asked to be on Business News Network’s show “Headline” last night to talk about the use of social media by businesses.

We were preceded by com.motion’s founder, Keith McArthur (now Senior Director for Social Media and Digital Communications at Rogers Communications) and ING Direct Canada’s CEO, Peter Aceto – check out their piece as well.

Here is the video, featuring Howard Green, Bob Pearson and myself having a great discussion.

Veritas Communications

July 9th, 2009 • 3 comments com.motion News
Tags: veritas communications

This is the view we get when we come to work every morning at Veritas/com.motion.

Not your average PR agency. I love the energy and creativity that just jumps off the walls and out of the people in the individual offices every day!

com.motion is growing: Sean McDonald is growing with us!

June 18th, 2009 • 1 comment com.motion News
Tags: com.motion News

I am delighted to be able to announce that com.motion and Veritas are both growing with the hiring of Sean McDonald as an Account Manager. I had heard nothing but great things about Sean over the last couple of years from various people in the agency world so it was a real pleasure to meet him and get to know him.

Clearly we liked what we saw and, despite my best efforts to soak him in beer (a long story), so did Sean. He will be starting in the next couple of weeks – exact date is still TBD as he puts the finishing touches on his Masters work, but take it from me, it can’t come soon enough.

I’ve said before that working at com.motion has been a great experience for me, and I hope the team. We are privileged to have some great clients who are willing to do interesting and thought provoking things in the online/social media space and for that I continue to be grateful.

We few, we happy few, we band of brothers (and sisters!) are doing some great work on some very cool campaigns and I will try and share them with you as appropriate.

First Adventures of a Social Media Intern

February 13th, 2009 • 5 comments com.motion News
Tags: com.motion News, Social Media Intern, veritas

I recently joined the com.motion team as the new Social Media Intern. The team at com.motion is creative, hard-working and enthusiastic – all elements that excite a “Gen Y’er” such as myself. My first days as a social media intern have been interesting, starting with first figuring out what being a Social Media Intern means!

What have I learned so far? Well, being a Social Media Intern means that as a self-declared geek, blogger and online news junkie, I get to utilize some of my favorite tools and stay on top of the current web trends. In doing so, I support the com.motion team in building relationships with the online community and establish engaging content with strong messages. When com.motion said they were looking for a “social media rockstar”, I was happy to stand up and yell “That’s me!”

Being new to the team also means that I have a legitimate excuse to “creep” (search on social networks, mostly facebook) my new colleagues. Starting a new job or project is a great time to add new connections online, which helps gain insight into your newfound team members. I am looking forward to new connections and fascinating projects that will be developed by the com.motion team, and the continued conversations that will happen right here at the com.motion blog!

If you’re social media-savvy and looking for an internship, we want you!

January 30th, 2009 • 2 comments com.motion News
Tags: internship

com.motion is seeking a social media-savvy intern for our team in downtown Toronto.

We are looking for a dynamic self-starter with a passion for marketing, public relations and new media. The ideal candidate will have proven leadership experience and multi-tasking capabilities from academic and extra-curricular activities (clubs, associations, teams, etc.). A successful candidate will have experience with major social media networks. This is a three-month position with a great level of opportunity. Please apply directly to Andra Brigmohan at brigmohan@veritascanada.com.

Timing: Immediate