Archive for September, 2009
Woman Loses $4K to Scammer Posing as Friend on Facebook
September 8th, 2009 • 2 comments Identity, Legal Issues, Social Networks, Uncategorized
Tags: Uncategorized
Jayne Scherrman, of Cape Girardeau, Missouri, was the unfortunate victim of a scam that turned her compassion and trust into a $4,000 profit, the AP reports. A still unknown crook hacked the Facebook account of Jayne’s friend Grace Parry and began to send Jayne messages, purporting to be Grace and claiming that she and her husband had been detained in London and were in need of money.Jayne figured if the couple could reach her only by Facebook, then they were in dire straits, indeed, and quickly wired $600 as per the scammer’s instructions. As is common in these kinds of schemes, subsequent messages were sent requesting additional funds. In this case, the huckster blamed the exchange rate when explaining the discrepancy between the funds needed and the amount initially requested.
All in all, Jayne eventually sent $4,000 via Western Union to the impostor before realizing that she had fallen victim to a scam. On August 26th, she alerted the authorities.
This tactic has been used before, but there ways to avoid a snakey scammers:
- First and foremost, never wire any money without speaking directly (on the phone, not via e-mail or Facebook) to any friend who requests your help financially.
- If you believe there is a plausible reason this friend cannot reach you by phone, don’t be afraid to ask them to confirm their identity. Ask questions that only they would be able to answer.
- Don’t ask about birthdays or hometowns, facts that could be readily ascertainable online, but instead about where the two of you first met, first boyfriends, or high school mascots.
- If you know or suspect a friend’s account has been hacked, try to alert that person directly. Then, warn all of your mutual friends, and finally contact the site’s administrators regarding your suspicions. Both your friend and shared pals will be thankful.
Follow these basic guidelines, resist your immediate urge to blindly offer help, and you’ll avoid falling victim to the widespread 419 scams that have taken a more personal twist when crooks ditched their Nigerian princess roots. [From: AP/Yahoo! News]
FYI PPL: Understanding the Communication Styles of Teens
September 2nd, 2009 • 2 comments Behaviors, Teenagers
Tags: Uncategorized
The other day, I received the following IM from my 14 year-old niece: “So, wats up? How ru? Gtg … mom is callin me. C ya l8r k? Byee.” (Translation? “So, what’s up? How are you? Got to go! Mom’s calling me. See you later, OK? Bye.”) To say that I’m concerned about my niece’s academic future — based on her communications skills — is an understatement. Recent research, however, has reassured me that while teens are heavily embedded in a tech-rich world and craft a significant amount of electronic text, they see a fundamental distinction between their electronic social communications and the more formal writing they do for school or for personal reasons.
According to a Pew Internet Project study , teenagers are utilitarian in their approach to technology and writing, using both computers and longhand depending on circumstances. Their use of computers for school and personal writing is often tied to the convenience of being able to edit easily. And while they do not think their use of computers or their text-based communications with friends influences their formal writing, many do admit that the informal styles that characterize their e-communications do occasionally bleed into their schoolwork.
- 57% of teens say they revise and edit more when they write using a computer.
- 63% of teens say using computers to write makes no difference in the quality of the writing they produce.
- 73% of teens say their personal electronic communications (email, IM, text messaging) have no impact on the writing they do for school, and 77% said they have no impact on the writing they do for themselves.
- 64% of teens admit that they incorporate, often accidentally, at least some informal writing styles used in personal electronic communication into their writing for school. (Some 25% have used emoticons in their school writing; 50% have used informal punctuation and grammar; 38% have used text shortcuts such as “LOL” meaning “laugh out loud.”)
All of this matters more than ever because teenagers and their parents uniformly believe that good writing is a bedrock for future success. Eight in ten parents believe that good writing skills are more important now than they were 20 years ago, and 86% of teens believe that good writing ability is an important component of guaranteeing success later in life.
So, next time I receive an IM from my niece, I can be assured that her informal writing style is not indicative of her future academic success. OMG, I <3 that.

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With more than 15 years of digital communications experience, I've delivered award-winning and sophisticated marketing solutions for Fortune 500 corporations, major government agencies, nonprofit organizations, and household-name consumer brands. I ensure the successful execution of digital and social media business strategies to build profitability and grow market share on behalf of our clients. I stay abreast of relevant new technologies in the Web 2.0/social media space in order to contribute a point of view while remaining focused on ROI to drive the right message to the right people at the right time.
I’ve been working in or around the social media revolution since 2005 and I am grateful to be exploring this new media landscape with com.motion’s clients. As managing director, my role is to guide our clients through the use of new technologies and to provide innovative ways to engage their stakeholders online. Shiny new Web 2.0 toys are great to play with but our recommendations are always strategic and focused on reaching the right people, with the right message across the right channels.
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