LinkedIn
Facebook
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YouTubeWhat Women Want from Social Networking Sites
August 18th, 2009 • Behaviors, Studies & Research
According to the female-oriented social networking site ShesConnected, women who are core social network users expect a lot, according to “The Power of Social Networking For Women Research Study.” Participants in the survey were recruited through several social networks and were encouraged to share it with friends, as reported by eMarketer.
Unsurprisingly, Facebook was the most popular social network among these users, with 83% belonging to the site. Nearly three-quarters (73%) were members of LinkedIn and 55% were on Twitter, while just 41% belonged to MySpace. Almost one-half of respondents (48%) reported belonging to four or more social networks—the most common response.
Professional networking and staying up-to-date with friends were the most compelling reasons to visit social networks, according to the respondents. Substantial majorities also considered researching products and services (79%) and finding deals and discounts (64%) important. “Privacy” was their primary concern.
What does this mean? Advertisers should strive for engaging and useful communications on the site so that it is viewed as an enhancement to the community rather than a mandatory requirement. While users understand the need for revenues, networking, self-promotion, keeping in touch and privacy remain their top priority.
