The is isn’t on Facebook

December 13th, 2007 • Uncategorized

A couple weeks back, I reported that the much-hated “is” on Facebook’s status line was going to disappear so awkward sentences like “Keith is loving Burrito Boyz” could be replaced by the much more sensible “Keith loves Burrito Boyz.”

Problem is the is still was. But now it’s not. Thanks to Rich Bloom for pointing out the change that will shake the social graph to its core.

mcarthur (at) veritascanada.com

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Tags: facebook, rich bloom, status

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3 Responses (Add Your Comment)

1. Richelle December 13, 2007

   at 5:00 pm

   Richelle is says ‘Huzzah’ the is is no more!

2. Teena December 18, 2007

   at 5:24 pm

   It was soooo awkward!

3. Keith McArthur December 20, 2007

   at 9:52 am

   Thanks for the comments Richelle and Teena. To me, the whole “kill the is” movement reflects just how much people care about the brands they love. Facebook still fits squarely in that category, despite its recent challenges with privacy issues and Beacon.

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