Your corporate reputation is one of the most valuable assets you own. Veritas provides a full range of services to build and protect that reputation with all of the audiences you need to reach – media, employees, stakeholders, member organizations, business partners, and regulatory bodies.

Media Relations Counsel and Support
Media relations is a fundamental element of effective communication programs. Not only do we leverage our relationships with key media to secure coverage, we work with you on building your own.

Services include:
• Developing media relations strategies
• Executing media relations plans
• Developing key media lists
• Developing bilingual (French and English) media kits, including news releases, fact sheets, backgrounders, FAQs, photo banks, etc.
• Interview facilitation
• B-roll development and production
• Organizing press conferences
• Real time media monitoring and reporting
• Identifying media opportunities (ongoing editorial calendar reviews)
• Results measurement based on MR2P industry standard tracking impact and value of earned media coverage

Key Message Development
Clear and effective key messages are the building blocks of any successful communications effort. We work you to develop messages that will resonate with the right target audiences to achieve results. These messages are integrated into all of your communication materials – from media releases and speeches to op-ed columns and websites.

Services include:
• Landscape audits
• Materials review
• Brand Day sessions
• Positioning
• Corporate identity
• Mission/vision statements
• Taglines and sub-headings


Media Coaching
Designed and led by veterans from “both sides of the microphone,” our acclaimed media coaching program offers real-world instruction that ensures that you achieve the maximum benefit from opportunities to speak through the media.  We analyze actual media case studies and take you through realistic interview simulations to get you ready for the tough questions – and ready to seize every opportunity to get your message heard .

Services include:
• Half day sessions
• Individual refresher sessions as well as group formats
• Key message development
• On-camera training
• Personalized analysis of strengths & weaknesses

Issues & Crisis Management
 

Consultations, townhalls, event design and event management

From the strategy to fully realized event production, our approach is always about being innovative without losing our relentless attention to detail. Whether your event is for 10 people or over 1,000 attendees, we offer years of experience in running and facilitating all types of seminars, roundtables, consultations and meetings. We have even guided clients through contentious public meetings as part of effective crisis communications.

Services include:
• Planning, theming and “show flow”
• On-site support
• Creation of all signage and materials
• Travel co-ordination
• Catering, rentals & staff
• Volunteer recruitment & management
• Invitations & mailing lists
• All translation requirements
• Entertainment
• Video and multi-media production
• Speech writing and presentation development

Employee/Internal Communications Planning
We know how to identify and balance the communications objectives of an organization with the needs and interests of its staff – whether it’s senior management, frontline staff, on- and off-site employees or unionized workers.

Services include:
• Integrated communications planning
• Internal communications audits
• Focus groups and one-on-one interviews
• Employee town halls
• Employee messaging
• Intranet content
• Employee motivation techniques
• Internal brand building

Executive Profile Programs
We can work with you to identify appropriate industry speaking opportunities ranging from public consultations to large-scale media relations events. To adequately build your corporate profile you must be seen as the “go to” voice for industry commentary.  Veritas can get you there.

Services include:
• Profile strategy development
• Opportunity identification
• Media relationship building
• Editorial board sessions
• Op-ed column development
• Events & stakeholder meetings
• Interview facilitation
• Media coaching
• Personal brand development
• Key messaging and speechwriting