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Social Media Marketing

com.motion helps brands amplify their online message through social-media-optimized websites, influencer relations and social networking. We work with organizations to identify the right strategy for word-of-mouth and online PR, and to activate that strategy through an arsenal of strategically deployed social media tools.

 

 

A Truly Remarkable Experience

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This year, we’re proudly celebrating the 250th anniversary of Guinness and last weekend we went to Ottawa with Guinness master brewer Fergal Murray for a truly remarkable experience. In celebration of its 250th anniversary, Guinness asked Canadians what they would consider to be a “remarkable” experience.  Of over 800entries submitted, Simon Halpin’s request to tour Canada’s local breweries and record the stories of the people who run them, stood out as it embodied the core characteristics of Arthur Guinness himself: inspiration, dedication, ingenuity and effort.

 

Born in Dublin, Ireland, Simon moved to Canada at the age of four.  His uncle worked at Guinness from a young age and later became a brewmaster in Kilkenny for Smithwicks.  Simon’s entry was inspired by a memory of his uncle coming to Canada with a goal of meeting local brewers to learn about their passion for the business.  This passion for the craft is the spirit behind the gathering on September 19th.

 

Guinness fulfilled that remarkable experience for Simon at Ottawa’s Heart and Crown pub and invited local craft brewers to join. Simon had his experience, lucky Guinness socks in tow, and the event was a great success enjoyed by all.

 

Simon’s experience will become one of a handful of remarkable experiences that Guinness will fulfill in celebration of its 250th anniversary this year.